Performance Marketing Course
Learn Funnels, Ads, Tracking & Scaling for Real Results
A practical, mentor-led performance marketing program focused on Google Ads, Meta Ads, short-form ads, analytics, landing pages and scaling. Ideal for students, founders, marketers and freelancers who want to drive measurable growth.
What You Will Learn
From funnels and consumer psychology to advanced tracking, Google & Meta Ads, landing pages and scaling — this performance marketing course is designed to help you launch, measure and optimize profitable campaigns with confidence.
Performance Marketing Foundations
Understand what performance marketing is, how it differs from general digital marketing, and how funnels, metrics and platforms work together.
Analytics, Tracking & Attribution
Master pixels, Conversion API, GA4, events, UTM tracking and attribution models so every rupee spent is measured properly.
High-Converting Creatives & Ad Copy
Learn hooks, frameworks (PAS, Hook–Value–CTA), UGC ads, carousels and video ads designed specifically for performance campaigns.
Google & Meta Ads Mastery
Set up and optimize Search, PMax, YouTube, Facebook and Instagram campaigns with the right bidding, audiences and scaling frameworks.
Fast Facts
Tools & Platforms You'll Work With
Performance Marketing Course — Module Breakdown
A structured, funnel-driven curriculum based on real performance marketing workflows — from fundamentals and tracking to ads, landing pages, scaling and automation.
Module 01 — Intro to Performance Marketing & Funnel
- What is performance marketing vs digital marketing
- Key paid channels: Google, Meta, TikTok, LinkedIn, affiliate & programmatic
- Understanding the performance funnel: Awareness → Consideration → Conversion → Retention
- Core KPIs: CAC, ROAS, LTV, CTR, CPM, CVR
Module 02 — Marketing Foundations & Offer Creation
- Consumer psychology & decision making online
- Market research & audience insights
- Customer personas and segmentation
- Crafting irresistible offers, hooks and value propositions
- Messaging & positioning for different funnels
Module 03 — Analytics, Tracking & Attribution (GA4 + Pixels)
- Tracking basics: pixels, Conversion API, UTM parameters
- GA4 setup, events & conversions
- Custom conversions & event tracking across platforms
- Attribution models: last click, data-driven, linear and more
- Creating dashboards & reporting structure
Module 04 — Performance Creatives & Ad Copy
- Creative strategy: Hook → Value → CTA, PAS & other frameworks
- Ad copywriting for search, social and video ads
- Winning creatives: UGC, carousels, statics & video ads
- Creative testing frameworks & scaling winners
- Platform-specific creative best practices
Module 05 — Google Ads Mastery
- Search campaigns: structure, keywords & match types
- Display, Discovery & Performance Max (PMax)
- YouTube ads for top- and mid-funnel growth
- Bidding strategies: Max Conversions, tCPA, tROAS
- Optimization cycles & scaling workflows
Module 06 — Meta, TikTok & Short-Form Performance
- Meta Business Manager structure & campaign objectives
- Audience targeting, lookalikes & Advantage+ campaigns
- CBO vs ABO, horizontal vs vertical scaling
- Reducing CPA & increasing ROAS with testing frameworks
- TikTok ads, UGC hooks, pixel setup & scaling
Module 07 — Landing Pages, CRO & Budget Scaling
- Landing page psychology & high-converting layouts
- Lead forms vs landing pages and when to use each
- A/B testing, CRO frameworks (LIFT, ICE)
- Budget planning & forecasting for campaigns
- Scaling strategies across multiple channels
Module 08 — Affiliate, Automation, AI & Real-World Projects
- Affiliate networks, influencer performance deals & tracking
- Building and managing a simple affiliate program
- Automation & AI tools for ad creation, bidding & attribution
- End-to-end projects: Google + Meta campaigns, funnels & reports
- Career, freelancing, interview prep & final strategy presentation
Real Students. Real Campaign Results.
Funnels, campaigns and ROAS improvements that helped our learners get jobs, clients and real performance marketing experience.
Scaled a D2C Brand with Performance Marketing
Implemented GA4 tracking, Meta & Google campaigns and increased monthly revenue by 3x for a small D2C brand.
"Understanding funnels, tracking and creatives together helped me run ads with real confidence instead of guesswork."— Ritika S.
From Fresher to Agency Performance Marketer
Used course projects as case studies and cracked a job at a performance marketing agency within 2 months.
"The campaign briefs, reporting format and mock interviews were very close to what I faced in my real job."— Kunal T.
Started Freelancing as a Media Buyer
Built a performance marketing portfolio, started managing ad spends for local businesses and recovered course fees in a few projects.
"They taught not just how to run ads but how to talk to clients, report numbers and charge for results."— Manav P.
Funnel-First • Data-Driven • Outcome-Focused
A clear, project-led path that helps you go from theory to profitable campaigns and real performance marketing case studies.
Understand the Funnel & Numbers
Learn how funnels, metrics and audiences work together.
Launch and Test Campaigns
Run real Google & Meta campaigns with small budgets.
Optimize, Scale & Report
Improve ROAS, reduce CPA and build clean dashboards.
Build Portfolio & Career
Create case studies and prepare for jobs or clients.
Join the Performance Marketing Course at Right Touch Academy
Learn how to design, launch, track and scale profitable campaigns across Google, Meta and more — and leave with real funnels, dashboards and case studies that showcase your skills.